If You Don’t Toot Your Own Horn, Who Will?
I’m speaking to you all today regarding fear of self-promotion. Lately, I’ve been seeing some things on Twitter and Facebook that are rather disturbing to me. I actually see people apologizing for promoting themselves and/or their work. Sentences beginning with “I apologize for this shameful plug I’m about to give” or “I don’t mean to be tacky by sharing this” are just not sitting too well with me.
But, those apologies aren’t the only things that have my panties in a roar today. On Facebook here lately, I’ve personally been ‘schooled’ or shall I say ‘had my hand spanked’ a time or two for sharing something of my own on another author’s page. I was told (kindly, I must add) that it is “often frowned upon by other authors if you promote YOURSELF on their page.” Frowned upon? Really? WOW, you guys are just a little too uptight on Facebook. Maybe that’s why I don’t hang out there much. But am I to take from that, that it’s OK for me to SHARE something of someone elses on another’s page? Because, I do that, too.
OK, back to the fear that we have of SELF-PROMOTION. Let me ask you this one little question: If you don’t promote you, who will? Now, let me be kind enough to answer that question for you: NO ONE! Even if you have the largest publishing house in the world behind you, they’re not going to invest in you the way you will invest in yourself. They have millions of books to promote, and yours is one in that million. So how much time do you think they’re going to devote to little-ole-one-in-a-million YOU? I think it’s safe to say…not that much.
I am a strong advocate and believer in self-promotion. We devote so much time writing and creating beautiful written works and then people expect us to not spread the word about it? That’s crazy to me! Absolutely insane! We spend countless amounts of time on social media in hopes that someone will buy our books, or better yet, RT or share with others links to our books. But the only way that can be done, is if we put it out there first. Yes, there are times when your little network of Twitter and Facebook pals plugs you, but they can and will plug you only so much. WHY? BECAUSE THEY’RE SMART ENOUGH TO BE SELF-PROMOTING themselves!
When you realize that in everything you do, you will have naysayers, know-it-alls, etc, but you have to remain true to YOU and your desires, your dreams, your very own plans. Yes, its nice when someone you respect comes to you and tries to show you the ropes around a new place, but by the same token, what works for them may not work for you, and vice versa.
With all that being said, here are some tips that I would like for you to use in your new-found self-promotion arena:
*Each time you send a tweet, don’t let it be a “wasted” tweet. Always add your book’s URL or even a link to your website, blog, etc.
*I usually let my followers and friends know that I say THANK YOU with RTs. I was told (which means I don’t know for sure) that Twitter allots you only a certain number of tweets per day and if you go over that, you’re sent to Twitter jail. If that is the case, then let’s not waste tweets. I see countless Twitter timelines with nothing at all but THANK YOU’s and if I’m on their timeline, it’s probably because I’m looking for something of THEIRS to share and promote. And by the way, I don’t RT THANK YOUs. I simply move on to the next person’s page with something relevant to share.
*Don’t hesitate for one second to put you out there! Everyone else is doing it so why shouldn’t you? We’re not just on Twitter for fun (at least I’m not). DO YOU, THE ONLY WAY YOU KNOW HOW!
*And for those of you who have established all these ridiculous social media rules, get over yourselves. It’s hard enough to get our work known and into the hands of readers without having to worry about some ridiculous “rule” laid out by the almighty (self-proclaimed) RULERS of social media forums. Move over and let others do their work. Spend more time focused on what you should be doing and less time on what mistakes others are making ‘in your mind’.
Well, I’ve said enough for one blog but before I leave, I’d like to know what you think about self-promotion, whether it’s in line with what i’ve shared or not, let us all hear your take on it. Remember, everyone’s different. We all see things differently, so what do YOU think? COMMENTS ENCOURAGED!