DO YOU HAVE AN ELEVATOR SPEECH? #RRBC

Right now, some of you are staring at this page wondering “What the heck is an elevator speech and why do I need one?”  Well, EVERY writer needs one if he wants to rub elbows with movers and shakers in this industry, and to me that could be anyone who has the ability to purchase my books.

An elevator speech is a very passionate, 60-90 second “spiel,” that you would pitch to the media or any individual or groups who might be interested in (again), purchasing your books.  But, to be effective, this “spiel” must accomplish two things:

  • It must point out three ways your books will change your audience’s lives, and…
  • It must be conveyed with such enthusiasm and passion, that it will be hard for the listener to say “NO” to you.

This elevator speech should literally last no longer than an elevator ride, which means if you’re starting off on floor one, and the both of you are getting off on floor two, you need to make it really good, in a really short amount of time.  {Note:  this “spiel” should be equally effective whether it’s being delivered over the phone, in person, on the web or in print}.

Not comfortable with being put on the spot when asked about your books or your writing?  My advice:  Stand in the mirror and practice your “elevator speech.” I’ve personally done it many times and I’ve been told that it’s the best speech some have ever heard!

But, I don’t want you to share your elevator speech with anyone until your friend in the mirror (or your significant other) tells you that it is absolutely PERFECT!  Just imagine being faced with the possibility of being booked for a radio show.  You need to be able to present this “spiel” in such a way, that it explodes in the minds of those media people, convincing them to book you right on the spot…even if that spot is in an elevator.

So, today, I want you all to work on honing this very important skill BEFORE you (hypothetically) take your next elevator ride!

If this post was helpful to you, please follow my blog today.  You will always find new and useful information such as what has been presented here.

Thanks for dropping by and we hope to see you again soon!  Don’t forget to share this post on social media, and to also LIKE it before you leave!

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6 Comments

  1. My publisher makes her authors write these, which she calls a ‘short synopsis’ which is often used as the blurb on the back cover. She also makes us use taglines which tell the story in a way that grabs the reader in about 12 words. I like the term ‘elevator pitch’. It’s something to memorize because, I, for one, go completely blank when someone asks me what my book’s about. Tagline ex: Happy times, sunny days, a driving drunk, eight lives forever changed.

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  2. Great advice as always, Nonnie! Thanks for sharing! 🙂

    Like

  3. Very true. The media deals in sound bites. Have the quick answers ready.

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  4. Perfect advice, Nonnie. 🙂

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  5. dlfinnauthor

    Great advice! I do not have anything prepared for this situation. Thanks:)

    Like

  6. karenringalls

    Wonderful advice and good suggestions, Nonnie.

    Like

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